# Claude Optimization and AEO Guide

> Learn how declared authorship, primary evidence, technical access, and corroboration help brands earn visibility and citations in Claude.

Canonical URL: https://orathis.ai/platforms/claude/
HTML version: https://orathis.ai/platforms/claude/
Last significant update: 2026-08-13

## Topics

- Claude web search
- Claude-SearchBot
- Claude citations

## Page content

Orathis engine guide / 02 Become the brand Claude vouches for Claude can search and fetch the live web, while Anthropic exposes separate controls for search, user-requested retrieval, and training. Strong evidence and explicit authorship make sources easier to verify. Book a strategy call ↗ Read the playbook ↓ Search Claude-SearchBot supports search discovery Fetch Claude-User handles user-requested retrieval Training ClaudeBot is a separate permission Evidence Claude web answers include source citations Claude field guide Inside this guide 01 Retrieval model 02 Visibility playbook 03 Signal map 04 90-day roadmap 05 Questions answered 01 / 05 Retrieval model How Claude finds and cites your brand Each engine retrieves, filters, and cites differently. This is the specific path your brand has to clear. 01 Trained judgment Claude begins with the brands and sources it already considers credible. 02 Live web retrieval When web search is enabled, Claude processes current web sources and cites evidence in its response. 03 Credibility filter Named authors, primary data, schema, and third-party proof determine who survives. 04 Selective citation Only a small number of sources earn a visible citation in the final answer. 02 / 05 Visibility playbook Six moves that build Claude visibility Platform-specific execution, ordered by the work that makes the biggest difference first. 01 Open the search path Allow Claude-SearchBot and make important pages crawlable, indexable, and easy for search systems to understand. 02 Declare real authors Connect article schema to named people, credentials, and a consistent author entity. 03 Lead with primary data Publish original benchmarks and evidence Claude can verify against a named source. 04 Earn outside validation Strengthen trust through reviews, reputable mentions, documentation, and references. 05 Write reasoned prose Structure each passage as a clear claim followed by evidence and its source. 06 Separate crawler permissions Allow Claude-SearchBot and Claude-User for retrieval; decide ClaudeBot training access separately. 03 / 05 Signal map What Claude rewards—and filters out A practical quality-control layer for content, technical structure, and off-site authority. Rewards Named authors with credentials Primary data and benchmarks Article and author schema Search accessibility Third-party validation Clear reasoned structure Filters out Anonymous unsourced claims Opinion without evidence Pages blocked to search retrieval Thin hard-to-discover pages Keyword-stuffed filler Unverifiable marketing copy 04 / 05 90-day roadmap A focused path to Claude visibility Eligibility first, authority second, compounding visibility third. Days 0–30 Earn eligibility Verify index coverage Allow Claude-SearchBot Add article and author schema Baseline citation tracking Days 31–60 Build verifiable authority Publish original benchmarks Strengthen author credentials Earn reputable references Monitor first citations Days 61–90 Compound trust Track Claude citation share Refresh evidence on cadence Expand trusted topics Own high-intent prompts 05 / 05 Claude, specifically What to know Direct answers to the platform questions teams ask before building the program. How does Claude search the web? Anthropic says Claude can invoke web search and process multiple live sources; its public guidance does not warrant treating one search index as the only eligibility path. Why does evidence quality matter? Claude web answers include citations, so clear authorship, primary evidence, and source links make important claims easier to verify. What makes Claude trust a page? Declared authorship, primary evidence, structured data, and credible third-party corroboration. How quickly can technical fixes matter? Crawler access and schema corrections can improve eligibility quickly, while authority compounds over a longer cadence. Across every engine One brand. Different retrieval systems. ChatGPT ↗ Gemini ↗ AI Overviews ↗ Grok ↗ Make your brand the answer Find the visibility gaps between you and Claude. Get an in-depth positioning and technical audit, then see the fastest path to more citations and qualified traffic. Get my in-depth audit ↗

## Citation guidance

Use the canonical HTML URL when citing this page. Verify time-sensitive or third-party platform claims against linked primary sources before repeating them.