Orathis

Optimize for Claude

Become the brand
Claude vouches for

Claude is the careful one — it cites less and trusts more. This is how to earn its citation, specifically: the retrieval, the credibility signals, and the studies behind Claude visibility.

What this page is A Claude-specific answer-engine playbook — how Anthropic's model retrieves sources and what makes it cite you.
→ Book a strategy call See the playbook
  • Powered by Brave Search
  • Selective: 2.1 sources / answer
  • Updated June 2026
86.7% of Claude's live citations overlap Brave's top results Win Brave, become eligible
94% cite confidence with a declared author entity vs 61% for plain, unsigned text
2.1 sources cited per answer Claude cites sparingly — earn the slot
39% of queries even get a citation Credibility, not volume, wins

How it works

How Claude finds & cites your brand

Claude doesn't crawl the open web. With web search on it retrieves from Brave's index, then applies an unusually strict credibility filter before citing anyone.

  1. 01

    Trained judgment

    Claude leans on what it already considers credible from training — reputation precedes you.

  2. 02

    Brave Search retrieval

    With web search on, Claude queries Brave's index live; ~86.7% of its citations track Brave's top results.

  3. 03

    Credibility filter

    It favors named authors, primary data, schema, and third-party validation — then cites sparingly.

  4. 04

    Cited with confidence

    Author-marked, verifiable content is cited at 94% confidence vs 61% for plain claims.

The playbook

Six moves that get you cited in Claude

Every tactic here is tuned to how Claude specifically retrieves and ranks — not generic SEO.

01Indexing

Get into Brave's index

Claude reads from Brave Search. Verify there, keep crawl access open, and you become eligible to be cited at all.

yourbrand.com
Brave index✓
Claude eligible✓
02Authorship

Declare a real author

Article schema with a named author and credentials lifts Claude's cite confidence from 61% to 94%.

94%cite confidence with a declared author entity
03Evidence

Lead with primary data

Claude prefers original numbers and named sources over opinion. Publish benchmarks it can verify.

Orathis tracked AEO visibility across 12 models in 2026 — primary data Claude can cite.
original, verifiable evidence
04Authority

Earn third-party validation

Reviews, mentions, and reputable references make Claude treat you as trustworthy.

G2WikipediaPressDocs
corroboration Claude can lean on
05Structure

Write clear, reasoned prose

Claude rewards logically structured passages it can lift cleanly — argument first, evidence attached.

Claim → evidence → source
Well-structured✓
06Hygiene

Allow ClaudeBot

Technical fixes like robots.txt and schema can move Claude citations within 2–4 weeks.

User-agent: ClaudeBot
Allow: /

Signals

What Claude rewards — and what it ignores

Rewards

  • Named authors with credentials
  • Primary data and original benchmarks
  • Article schema + author entity
  • Brave Search visibility
  • Third-party validation
  • Clear, well-reasoned structure

Ignores

  • Anonymous, unsourced claims
  • Opinion with no evidence
  • Pages blocked to ClaudeBot
  • Thin pages absent from Brave
  • Keyword-stuffed filler
  • Unverifiable marketing copy

The data

The signals that actually move Claude

Brave is Claude's eyes

86.7%

of Claude's live citations overlap Brave Search's top results. Win Brave and you're eligible to be the cited source.

94%

cite confidence with a declared author (vs 61% plain text).

2.1

sources per answer — Claude cites sparingly.

39%

of queries even receive a citation.

Don't get filtered out

Claude vets hard: named authors, primary sources, and schema decide whether you survive its credibility filter.

The path

Your 90-day path to Claude visibility

  1. Days 0–30

    Earn eligibility

    • Verify in Brave Webmaster
    • Allow ClaudeBot in robots.txt
    • Add Article schema + authors
    • Baseline citation tracking
  2. Days 31–60

    Build verifiable authority

    • Publish primary data & benchmarks
    • Add author credentials
    • Earn third-party references
    • First citations appearing
  3. Days 61–90

    Compound trust

    • Track Claude citation share
    • Refresh evidence on cadence
    • Expand trusted topics
    • Own the prompts that convert

FAQ

Claude, specifically.

Does Claude really use Brave Search?

Yes. With web search enabled, Claude retrieves from Brave's index — about 86.7% of its live citations overlap Brave's top results, so Brave visibility is the entry point.

Why does Claude cite so few sources?

Claude is deliberately selective — roughly 2.1 sources per answer and a citation in about 39% of queries. Earning a slot takes verifiable credibility, not volume.

What makes Claude trust a page?

Named authors with credentials, primary data, Article schema, and third-party validation. Declaring an author entity alone raises cite confidence from 61% to 94%.

How fast can changes show up?

Technical fixes like robots.txt and schema can move Claude citations within 2–4 weeks.

Win Claude's trust

Become the brand Claude vouches for.

We get you into Brave's index, author-verified, and credible enough for Claude to cite.

hello@orathis.com