Build broad search eligibility
Keep important pages indexable and use webmaster tools so current sources are discoverable across search providers.
Orathis engine guide / 01
Become the brand
ChatGPT recommends
ChatGPT Search retrieves current web sources and can use third-party search providers. Clear, accessible, well-supported passages give retrieval systems better evidence to use.
- Search
- OAI-SearchBot controls ChatGPT search inclusion
- Training
- GPTBot is a separate permission
- Fetch
- ChatGPT-User handles user-requested visits
- Evidence
- Direct claims should link to primary sources
Retrieval model
How ChatGPT finds and cites your brand
Each engine retrieves, filters, and cites differently. This is the specific path your brand has to clear.
- 01
Pretraining memory
Brands that appear widely and consistently are easier for the base model to recall.
- 02
Current web search
ChatGPT Search retrieves live sources and may use third-party search providers for current information.
- 03
Relevance and authority
Fast, quotable pages with credible off-site corroboration survive the filter.
- 04
Cited recommendation
The brand is named, linked, and recommended before the buyer sees a results page.
Visibility playbook
Six moves that build ChatGPT visibility
Platform-specific execution, ordered by the work that makes the biggest difference first.
Write for the quote
Lead with crisp, self-contained claims ChatGPT can lift without extra context.
Engineer fact density
Put statistics, dates, named sources, and direct evidence near the top of the page.
Own community surfaces
Build legitimate presence on Reddit, Quora, G2, YouTube, and trusted reference sites.
Add Q&A and schema
Turn key buyer questions into extractable answers with clear structured data.
Keep search access open
Keep critical pages quick and current, and allow OAI-SearchBot; decide GPTBot training access separately.
Signal map
What ChatGPT rewards—and filters out
A practical quality-control layer for content, technical structure, and off-site authority.
Rewards
- Self-contained, quotable sentences
- Statistics, dates, and named sources
- Broad search visibility
- Trusted third-party mentions
- Clear entity definitions
- FAQ and Q&A structure
Filters out
- Clickbait that hides the answer
- Walls of unstructured prose
- Blocked search crawlers
- Thin pages without corroboration
- JavaScript-only critical content
- Stale pages left untouched
90-day roadmap
A focused path to ChatGPT visibility
Eligibility first, authority second, compounding visibility third.
- Days 0–30
Get indexed and legible
- Connect search webmaster tools
- Allow OAI-SearchBot
- Add schema and entity definitions
- Baseline prompt visibility
- Days 31–60
Build quotable authority
- Ship fact-dense answer pages
- Build FAQ and comparison hubs
- Earn community references
- Track first citations
- Days 61–90
Compound and defend
- Measure citation share by prompt
- Refresh decaying pages
- Expand winning topic clusters
- Prioritize prompts that convert
ChatGPT, specifically
What to know
Direct answers to the platform questions teams ask before building the program.
Does ChatGPT use Bing?
OpenAI says ChatGPT Search may use third-party search providers and lists Bing among them, but search retrieval should not be described as a single fixed index.
How is this different from SEO?
ChatGPT selects a small set of quotable passages and corroborating sources instead of presenting a ranked page of links.
Can crawler access affect visibility?
Yes. OAI-SearchBot controls search inclusion. GPTBot is a separate training crawler and is not required for search visibility.
What content is easiest to cite?
Direct definitions, fact-dense passages, comparisons, FAQs, and claims supported by named evidence.
Make your brand the answer
Find the visibility gaps
between you and ChatGPT.
Get an in-depth positioning and technical audit, then see the fastest path to more citations and qualified traffic.
Get my in-depth audit