Open the search path
Allow Claude-SearchBot and make important pages crawlable, indexable, and easy for search systems to understand.
Orathis engine guide / 02
Become the brand
Claude vouches for
Claude can search and fetch the live web, while Anthropic exposes separate controls for search, user-requested retrieval, and training. Strong evidence and explicit authorship make sources easier to verify.
- Search
- Claude-SearchBot supports search discovery
- Fetch
- Claude-User handles user-requested retrieval
- Training
- ClaudeBot is a separate permission
- Evidence
- Claude web answers include source citations
Retrieval model
How Claude finds and cites your brand
Each engine retrieves, filters, and cites differently. This is the specific path your brand has to clear.
- 01
Trained judgment
Claude begins with the brands and sources it already considers credible.
- 02
Live web retrieval
When web search is enabled, Claude processes current web sources and cites evidence in its response.
- 03
Credibility filter
Named authors, primary data, schema, and third-party proof determine who survives.
- 04
Selective citation
Only a small number of sources earn a visible citation in the final answer.
Visibility playbook
Six moves that build Claude visibility
Platform-specific execution, ordered by the work that makes the biggest difference first.
Declare real authors
Connect article schema to named people, credentials, and a consistent author entity.
Lead with primary data
Publish original benchmarks and evidence Claude can verify against a named source.
Earn outside validation
Strengthen trust through reviews, reputable mentions, documentation, and references.
Write reasoned prose
Structure each passage as a clear claim followed by evidence and its source.
Separate crawler permissions
Allow Claude-SearchBot and Claude-User for retrieval; decide ClaudeBot training access separately.
Signal map
What Claude rewards—and filters out
A practical quality-control layer for content, technical structure, and off-site authority.
Rewards
- Named authors with credentials
- Primary data and benchmarks
- Article and author schema
- Search accessibility
- Third-party validation
- Clear reasoned structure
Filters out
- Anonymous unsourced claims
- Opinion without evidence
- Pages blocked to search retrieval
- Thin hard-to-discover pages
- Keyword-stuffed filler
- Unverifiable marketing copy
90-day roadmap
A focused path to Claude visibility
Eligibility first, authority second, compounding visibility third.
- Days 0–30
Earn eligibility
- Verify index coverage
- Allow Claude-SearchBot
- Add article and author schema
- Baseline citation tracking
- Days 31–60
Build verifiable authority
- Publish original benchmarks
- Strengthen author credentials
- Earn reputable references
- Monitor first citations
- Days 61–90
Compound trust
- Track Claude citation share
- Refresh evidence on cadence
- Expand trusted topics
- Own high-intent prompts
Claude, specifically
What to know
Direct answers to the platform questions teams ask before building the program.
How does Claude search the web?
Anthropic says Claude can invoke web search and process multiple live sources; its public guidance does not warrant treating one search index as the only eligibility path.
Why does evidence quality matter?
Claude web answers include citations, so clear authorship, primary evidence, and source links make important claims easier to verify.
What makes Claude trust a page?
Declared authorship, primary evidence, structured data, and credible third-party corroboration.
How quickly can technical fixes matter?
Crawler access and schema corrections can improve eligibility quickly, while authority compounds over a longer cadence.
Make your brand the answer
Find the visibility gaps
between you and Claude.
Get an in-depth positioning and technical audit, then see the fastest path to more citations and qualified traffic.
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